From RockFeedBack.com
http://www.rockfeedback.com/feature/36/gorillaz-paris-france-summer-2001/
Gorillaz - Paris, France, Summer 2001
(Maryse Laloux)
Today, an event is happening in Paris, France. The warmth of the summer may be flooding the city, but so is the music of a particularly funky 'group', who are playing a show this evening at the 1,400-capacity La Cigale venue. The object of this interview - taken prior to show-time - was to see just where this enigmatic band's creators were coming from - and much was certainly revealed.
Last year, a bass-driven, beats-thumpin' and unusual EP was released, under the title of 'Tomorrow Comes Today'. Aside from bearing one of the best and haunting singles of 2000 - the title track - this release also provided other tunes of worthy note, including a collaboration with legendary Cuban artist, Ibrahim Ferrer, in the sublime and stunning 'Latin Simone'. In addition to this, there was a hot inclusion of the phat-voiced rapper Del Tha Funkee Homosapien within 'Rock The House', a trumpet-fuelled, piano and sample-ridden hip-hop piece which helped to make this debut by the Dan The Automator-produced group, Gorillaz, an essential part of anyone's record collection.
However, as good as this sounds, there was more to the project and this was only discovered when those that purchased the single on compact disc format pushed it into the D-drive of their computer. It proved that the Gorillaz weren't just any normal band - they were cartoon characters. Containing profiles of each of the four members - lead-singer 2-D, guitarist Noodle, drummer Russel and bassist Murdoc - there was something about their facial expressions and stories, which just didn't sound right... There was a slightly haunting and chilling element to this cartoon-outfit's so-called 'natures', something that was just a bit too unhealthy. But - then you reassure yourself - they're only pictures and nothing more... And that was that.
It was actually Damon Albarn, frontman of Blur, and his former flatmate, Jamie Hewlett - the originator of cult comic book, 'Tank Girl' - who came up with the concept.
'I got introduced to Jamie via Graham (Coxon, Blur guitarist),' Damon explains. 'When we discovered that we actually really got on, we also discovered that we had got so much in common. So, the way this whole thing works is that he does his thing and I do my thing - and it works, because we're in a band. I've known Jamie for almost as long as I've known (the rest of Blur), although it's only in the last three years that we've spent any time together.'
'I knew that lot because I'd had friends or girlfriends that knew them, so I've always been somewhere where they've been,' reveals Jamie. 'We (Damon and I) ended up being mates through a very bizarre twist of fate, didn't we (poses to Damon, who agrees) and moved in together - and had a good laugh. That's how Gorillaz came about really - comic-artist, musician: what can we do, in a time where anything is possible?'
Last year, it was claimed that Albarn was making a solo album instead of working on this group...
Jamie butts in, looking at Damon, 'That's when you couldn't talk about Gorillaz yet and you were bullshitting, basically!'
So the alleged solo album you were working on at the time was Gorillaz, right?
'Yeah, I suppose so,' Damon grins. 'Kind of can't really get out of that one!' He then tries to feebly backtrack on what he originally said. 'Did I say I was doing a solo album?!'
'You did a very good job at keeping quiet about everything for a very long time,' credits Jamie.
For the next four or five months following 'Tomorrow Comes Today', though, next to nothing was said on the group, with the mundane and uninspired of alternative music stealing the limelight as usual. But - in what must have been the most impressive of returns, Gorillaz came back - with details of a full-length eponymous album and a new single: the reggae-rap fusion of 'Clint Eastwood', whose chorus and string-soundalike synths provided the catchiest hook in a single this year. It was fresh, new and different - much like the original record that they produced.
Needless to say, it became a huge hit in the UK, its colossal impact on the charts spreading overseas to territories all over Europe. In fact, such was the originality and radio-friendly appeal of the tune that it even caused a stir in the US - something that Albarn had always wanted to achieve with his first band, Blur, who never quite achieved such a buzz.
Now - with the album well and truly cemented as a best-seller all over the globe and a perplexing live show arranged, where a collection of musicians gather behind a large screen and perform the Gorillaz material whilst cartoon-graphics are projected on to its surface - the mysterious act are destined to become one of the biggest bands the world has ever seen... Even, though, well, they're not really a band.
Such success, however - how do you account for it?
'Well, it's new (the concept), isn't it,' Albarn contributes. 'I think that people who like pop music (will like it). There are two kinds of pop music fans: there's the fan that just goes with the majority and soaks up all the shit that they're given on TV and in magazines, and then there's the discerning pop fan, who still likes the whole idea of pop culture, but wants something more from it - and hopefully we're appealing to them.'
Damon, you've spent time at stage-school so isn't this all just a role-play?
'I suppose you can look at it like that; I don't see it as that. When I fall in love with music or a band or anything, I want to go further with that... and express my love for it from my own music.'
Yeah, but - as you're the actual singer for this group - and 2-D represents the singer, isn't he representative of you playing a fictitious character?
'Well, no, he does it all himself, 2-D! I don't do anything! I just made the record! It doesn't really matter who makes the records - that's the whole point; I like the mystery...'
'Yeah, none of the band members are based on anybody alive behind the scenes,' says Jamie, backing up his friend's reply. 'They are themselves. Everyone seems to think Damon is 2-D, but he's not... 2-D's stupid and Damon's hugely intelligent; the only thing they've got in common is that they're both pretty!'
One striking part of the 'Gorillaz' LP is how diverse its sounds are. The vocals are distinctly Albarn, as is the melodica-usage, the knack at melody and general song writing, but there are definitely new influences on the recording; would Damon's partner, Suzi - who is of African descent - have affected the music he listened to and wanted to make?
Not wasting time, the baseball cap-sporting musician replies, 'Oh, massively! When I first met her, she had spent a lot of time outside of England - in the 90s, she had been in Africa, South America and Nepal, all over the place - and she didn't even know what Blur was, or who I was. She was into Latin music and hip-hop and that's it really.
'I suppose I'd been into that sort of stuff, but - when you live with someone - that (her music-taste) was something that really attracted me as a musician, who's constantly looking for new things. She had such a different outlook on life and I really sort of liked it; I found it very refreshing. I just got more and more into it, I suppose and - in a way - making the Gorillaz album was a way of expressing my love for her.'
One beneficial aspect about having a music collective consisting of cartoons is that you can afford to be a bit more interactive with fans - such as working with the Internet in new ways - and the official website of this consortium is certainly something special to get truly ensconced within. There are hidden rooms to walk around, games to play and - along with all this - you can watch videos of the group, hear tracks, and speak to fans in the community... It's a really splendid way of doing things.
'The website is built in his (Jamie's) studio, which is next to my studio,' states Damon.
Adding to the topic, Jamie tells, 'Everyday, I stand behind my little row of computer technicians and I say (puts on large, commanding voice for comic effect), 'I want this,' and they go (puts on small, weak voice for further humour), 'OK,' and they do it basically!
'We wanted to create an environment where the fans of Gorillaz could, instead of reading lots of text and looking at the odd photo, actually feel as though they were there with them (the band)... Which they are essentially... We're building it everyday and interacting with the kids everyday.'
How many people are working on it?
'Four people - and whoever else wants to put their ideas in. It's a full time job - every single day we have to live the lives of the characters and update everything that happens on it really - it's very hard work.'
'Yeah... I mean, that's the thing,' Damon notes. 'There's so much possible these days and there aren't that many people using the technology; not many people using the Internet in the way they could be using it, and making a culture out of it, where people can go and feel very much involved in it. I think - from my point of view - what I wanted to do was something where it could be very interactive with the audience, but - at the same time - I could keep my distance... I didn't really want to have my personality in there, you know? I wanted to concentrate on making music - good music.
'I would have kept my involvement completely quiet if it hadn't been for the fact that everyone seemed to know it was my voice, which I suppose is fair enough!'
'People keep telling us to do this (promotion),' comments Jamie, with a huff in his chest. 'We just want to go to bed forever!'
Damon prefers to play around with a response. 'We'd rather that the characters did all the interviews, but it's really difficult sometimes, because it's difficult to get them all... They're here, they're downstairs, but I don't know where they are!'
Obviously, Damon supplies the musical roots to the organisation, whilst Hewlett lends his artistic ability - but is there anything else that Jamie can do?
'I have many talents,' guffaws Jamie, trying to maintain a touch of mystique.
Can you reveal any of these 'talents' to us then?
'No - I don't want to go into it (laughs)!'
OK - enough of the cryptic messages; are you musically inclined?
'I don't play any instruments - I've never been interested by them; I've never been interested in being a pop star or anything like that...'
Damon can't resist commenting, blurting out, 'You lying c**t!'
'What - I've never wanted to be in a pop band,' says the cartoonist, attempting to salvage himself.
Damon fights back, 'What about the photos of you in 'Q' (UK magazine)?! I think that's slightly not the truth...'
Retaliating with venom, Hewlett utters, 'Damon has a habit of always telling lies!'
Is that what you need to be in Gorillaz - to tell lies?
'If we just explained how it was, it wouldn't be very interesting,' reasons Jamie, demonstrates the boring kind of answers they'd give if they didn't liven up answers in interviews and introduces a monotone voice. 'It'd just be like, 'We had an idea... We did it...'
One comment that was made regarding yourselves in an interview was a plan you had to 'subvert from within' - that is to say, you want to go against all that you establish for yourselves in a true pursuit of trying out things differently. However, by becoming the main stars in a recent teen-pop magazine, 'Smash Hits', is this part of your plan - or merely the Gorillaz selling out?
Damon sarcastically responds, acknowledging that appearing in the publication could see them deemed as uncool. 'A sell-out? Not at all...'
Jamie tries to justify his involvement with the magazine. 'I did that because he (Damon) told me it was a good thing to do...'
Explaining the strategy behind choosing to be a main feature, Damon reveals, 'We've been on three covers that we wanted to be on in England - and that's been 'Dazed & Confused', 'NME' and 'Smash Hits' and - as far as I'm concerned - that's it, really... We don't need to be on the cover of any other magazine.'
'That covers just about everyone,' outlines Jamie, in terms of how appearing in those three issues introduced the band to three very different types of readers and music-consumers.
'That's what magazines are for - getting ideas across,' Damon simplifies. 'Compared to everything else that's in 'Smash Hits', it's really anarchic (making Gorillaz the cover stars)...'
'Yeah, but we trashed the whole issue,' laughs Jamie. 'Murdoc (the evil, cheeky member of Gorillaz) does the editorial and slags the whole magazine off, and says it's a load of crap! Then, we review all the singles and slag off everything!'
Damon diplomatically adds swiftly, 'Whether people believe that we think that or not is irrelevant...'
So, Damon - it was subverting from within, then? You went on 'Smash Hits' to prove that there's more to Gorillaz' appeal than to just the alternative crowd?
'Well, there was a degree of that; I've always kind of been interested in that...'
Jamie looks at it from a different angle. 'If you become subversive, that's when you're limiting yourself to what magazines you're appearing in; you've got to get to everybody, haven't you?'
Damon summarises what they're trying to do. 'How can you change the mainstream unless you get involved with it and embrace it? That's what we're trying to do really; if you want to get the serious side of what we're doing, that is it...'
But what are the group's limits?
Albarn jokes, 'Well, if they turn to the side, then they disappear - that's the basic limitation of being two-dimensional! We've told them time and time again, 'Just face the audience - don't turn to the side!''
Speaking of the live performance in front of an audience, any chance of taking down that screen one day so we can see who make up the Gorillaz sound?
'Never,' splutters a disgusted Damon.
'That defeats the object,' Jamie follows. 'If (anyone) wants to try and pull it down, I'm sure somebody will wrestle (them) to the ground (laughs)!'
'You don't know what kind of musicians are playing - and I think that's great,' reckons Damon. 'It's the opposite of what everybody else is doing, which is like, 'Come on - look at me;' this is like, 'Don't look at me!'
Jamie further emphasises, 'The idea behind Gorillaz is there is no room for celebrities, there's no room for egos and there's no room for...'
Interrupting Hewlett's response and attempting to contradict it, Albarn puts on a mockney egotistical voice and calls out, 'Oh, excuse me, I need my massage now!'
Ignoring the jape, Jamie carries on, 'Yeah - it's has been an especially important lesson for Damon especially,' insinuating that Mr Albarn is arrogant. 'Being behind something and not taking the credit for it is something very good for the brain, I think...
'There's an inevitable bird-trap about being a human-being who receives a lot of praise and a lot of glory and for being famous, because - eventually - you end up screwing up everything because you can't take it. The good thing about this is that nobody's taking all the glory for it, except these four characters, so we can carry on and it won't get in the way of us being creative.'
But let's move on to the future; the States have been getting excited by the group now, so any chance for more promotion or live shows there?
'Yeah, I've just come back from there doing lots of interviews,' unveils Damon. 'It's going well, I think. We'll be over there soon... Yep - we will definitely be going over to America; I don't think there's any question about it.' Damon quickly realises that it sounds as if the Gorillaz characters don't exist, so he exclaims, 'Or should I say they are going over to America?!'
What about those rumours about a Gorillaz film too..?
'We fully intend the next thing that we do with this is a film with an album, which is also a soundtrack,' clarifies Damon.
'We're not just gonna make a film for the sake of it,' mentions Jamie. 'It's gonna be the next album, basically, so we can do it (the whole process of releasing a record) differently. We've done it like this, so the next album we're doing will be put out differently...'
Damon, would you still want Liam Gallagher (former arch-rival from Oasis) to guest on the record?
'Yeah - I'd like to write him a really good pop song.'
In a deadpan delivery, Hewlett jokes, 'We're also going to get Frank Sinatra through Russel (member of the group that can bring up the spirits of dead people to sing through him); that'd be good!'
However - before the new music, how about 2001's platter of delights: what have you been listening to?
'I've been listening to a lot of hip-hop actually,' replies Damon. 'A bit of Usher, Nelly - I like the Nelly album a lot - I think that's really cool. I like little bits of the Eve records...
'What annoys me with hip-hop, though, is its tendency to get Dr Dre, if you can afford him, to do one or two tracks and then the rest of it is real shit! Dr Dre's a genius - he's a fantastic producer; I love his backing-tracks.'
'I've been listening to a lot of Gang Starr,' Jamie comments, shortly before Damon agrees with him on the rap group's significance.
It's little surprise that these two people listen to such a sound; no doubt, in a few weeks, they'll be hearing material of a completely different variety - and that's why Gorillaz can only get better, because it's their open-minded opinion on music which keeps what they're doing exciting.
However, it can't be just that. It's clear - even from just reading this article - that Damon and Jamie are good mates, both blessed with a similar intelligence as to interact with each other on a highly intellectual level, as well as a sense of humour which keeps things sweet between them.
'We were actually discussing the possibility for a curfew in our friendship and (introduce it) in six month's time, because we're having too much fun! We're going to have to put a stop to it,' raises a smiling Hewlett.
Let's hope this isn't the case, because never before has a friendship between two people made such a beguilingly bizarre and beautiful sound - or set of cartoon characters. Even though they'll try and have you believe their genius is down to the imaginary 2-D, Noodle, Russel and Murdoc that they invented, just remember the truth of who's behind it all...